Here’s a comparison of five highly searched for Bike Brands in Google trends: Or perhaps consider comparing brands against each other if you’re looking for another way to figure out which brands to emphasize in your product line-up. By recognizing where your category is comparatively, it may help you position yourself differently or get a better picture of the full story of the market. Why does it matter for your business? You can use Google Trends to find how your category products looks against the overarching category overall. In this case it seemed like ‘Bikes’ was going down, but overall searches for transportation on Google are going down (per capita), so it’s probably not the best place to jump to a conclusion. You can use Google Trends to search for your product category – but also be sure to compare that to searches in the overarching category as well. As you can see the summer is the high peak, and the dip is the winter. The dotted line is ‘Bicycle’ and the dark blue line is general interest in ‘Auto’s and Vehicles’ category overall. Why does it matter for your business? Autos & Vehicles – Search Trends 2016Ĭomparing a term like ‘Bikes / Bicycles’ to its overall category of transportation: Of course the scale here is different and just for a feel of how the search trend is moving. Consider using Google Trends to get a feel for how much people are searching for each. Perhaps you are about to create content around a popular entertainment topic or personality, but you aren’t sure which one. You can use Google Trends to compare two topics before creating content about one, using research based on search trends. Hulu claims it’s subscriber based has stayed steadily on the rise since it raised its prices from eight to $12 dollars a month. Let’s look at the data – Hulu had 9 Million subscribers at last count vs. I honestly thought that interest in Kanye West outweighed interest in Taylor Swift, but boy was I wrong.Ĭomparing Hulu to Netflix over time – I think this might be one instance where you could really draw some conclusions about the general interest trajectory of these businesses and some of their prospects. Taylor Swift is getting many more searches over time. Use it to create things people are looking for and find things to write posts about!Īrts & Entertainment – Search Trends 2016Ĭomparing the term ‘Kanye West’ to ‘Taylor Swift’: Surprise! Swifties are winning on this one. You can use it for seeing the general search interest throughout the last ten years, or how much more or less people are interested in it in different geographical areas. What is Google Trends good for? Based on Google Search, Google Trends allows you to see how much a particular term is entered relative to the total search-volume and in different states, regions or countries throughout the world. It’s a little interesting, but it could have easily been people under 13 searching, and it’s disingenuous of the publications to make such a big deal without explaining how much it was searched in comparison to other things. For instance in the above image you can see that Game of Thrones was searched 50 times as many times in the same 24 hour period as “What is EU?” when a bunch of publications (like The Washington Post’s article) made a giant to-do about how much it was searched. It was widely publicized after the June 23rd ‘Brexit’ vote that ‘What is the EU?’ was trending in search: but it only felt that way because there WAS a spike in searches but it was likely only around 1,000 total searches.Īlways remember that Google Trends data is relative to how often other searches are entered. What is Google Trends is not good for? Making grand assumptions about major political decisions, or other important decisions without backing them up with numbers from elsewhere. What Google Trends is good for and what it’s not good for
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